Kia Kaha Clothing: The Market
With three different clothing ranges on the market, and all now available wholesale, there is a wide range of retailers for the company to focus on.
"Obviously they'll go into different areas. The golf shops aren't that interested in the Charmaine Love or Kia Kaha lines, and a lot of the street wear places are interested in the Kia Kaha and a bit of the Charmaine Love but not in the golf wear. And then with all of them we can do bulk orders and team wear. An example would be New Zealand Hockey. We're doing the Black Sticks – the men's and women's teams for the Commonwealth games all had Kia Kaha gear on. Also TVNZ – they didn't want the sportswear for Geoff Bryan's gear, but went for Charmaine Love. But in saying that, they also went for Kia Kaha jackets for the crew and their camera people as well."
Dan Love